Hotels that offer relevant guest rewards see a meaningful lift in RevPAR & market share that flows to the bottom line. Most hoteliers believe this to be true in the long term but may have doubts about the short term. These doubts are unfounded both mathematically and in practice using industry leaders as proxies.
Luckily, it’s easier than ever to implement a guest rewards component to your revenue strategy thanks to factors such as technology advancement, the evolution of the software as a service business (SaaS) business model, and a clearly established customer preference of what matters most.
