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The Guestbook Newsletter — October 2020

COVID-19 Is Changing Independent Hotels.

Maybe For Good.

By The Guestbook

As we head into the fall season, our industry continues to evolve and adapt to the travel realities created by COVID-19. And while impact on bookings for hotels and resorts of every size are undeniable, independent hotels face a unique set of challenges — and opportunities — that are changing business practices in ways that may even outlive the virus.

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[VIDEO] THE GUESTBOOK SHOW EP. 2

In our second episode of The Guestbook Show, we are joined by Jon Lazarus, Director of Distribution at CoralTree Hospitality where he shares his experiences, insights, and perspective on hotel loyalty, the evolution of hotel tech, and where our industry is heading.

The Guestbook Recently Welcomed These New Hotels

The Guestbook is pleased to welcome the following new hotels to the network:

Alma Resort
Vietnam

Aquarius Casino and Resort
Laughlin, NV

Cove Haven Resort
Lakeville, PA

The Eddy Taproom and Hotel
Golden, CO

Edgewater Hotel Casino and Resort
Laughlin, NV

Grand Beach Resort
Traverse City, MI

Honua Kai Resort & Spa
Lahaina, HI

Hotel 1550
San Francisco, CA

The Kapalua Villas Maui
Maui, HI

Kiahuna Plantation
Koloa, HI

The Lodge at Flying Horse
Colorado Springs, CO

Outrigger Koh Samui
Koh Samui, Thailand

Outrigger Laguna Phuket Beach Resort
Phuket, Thailand

Paradise Stream Resort
Cresco, PA

Pocono Palace Resort
East Stroudsburg, PA

Riviera Motor Inn
Saskatoon, CA

Sanctuary Hotel New York
New York, NY

Sands Harbor Resort & Marina
Pompano Beach, FL

The Shire Woodstock
Woodstock, VT

Sugar Beach Resort Hotel
Traverse City, MI

Waikiki Shore
Honolulu, HI

[ARTICLE] Can Hoteliers Afford to Ignore Google in the Post-Crisis Era?

By Max Starkov, Adjunct Professor NYU Tisch Center for Hospitality and Hospitality & Online Travel Tech Consultant

With all the heated discussions about Google dominating travel and increasing calls by industry pundits and experts to lessen hospitality’s dependency on the search giant, one thing is for certain: cash-strapped hoteliers today simply cannot just pause or abandon their marketing presence on Google. Today, despite the crisis and all the industry sufferings, hotel marketers cannot ignore Google in the same manner as they could not have done this in any of the last 20 years.

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